After months of delay no thanks to the COVID-19 pandemic, Taiwanese singer Jam Hsiao has finally launched his bubble tea shop @At Tea.
Yesterday, thousands of Jam's fans thronged the shopping district of Ximending in Taipei — guess social distancing is a thing of the past for them — to witness the shop's official opening, as well as to catch a glimpse of their idol.
The 33-year-old singer, who reportedly invested TWD15mil (S$700,000) in @At Tea, already has plans to open more branches, ideally near JJ Lin’s newest Miracle Coffee branch and Mayday's Ashin’s clothing store, StayReal, in Taipei’s East District. His reason? To form “the strongest brotherhood”.
“I think it would feel great, like living in a community... Then it will seem like everyone lives close together,” enthused Jam at the thought of becoming store neighbours with his buddies.
Jam was also asked if he would invite his pals like JJ and Jay Chou to his new shop. After all, that's what JJ did last week when he held a gathering at his newest Miracle Coffee branch, which resulted in this now-viral photo.
"JJ likes desserts. But if I continue to give him sweet things, his dimples will get deeper,” joked Jam. “I will always remember JJ’s expression when he tried my milk tea, it was so good that he couldn’t speak. As for Jay, he is the king of milk tea. When I sent him an entire tray of milk tea, he excitedly said: “Oh! Milk tea king, right?”. He’s not good at sweet talk, but I guess he was really happy inside.”
Besides his showbiz commitments, Jam has also invested in other F&B ventures, like his own brand of instant noodles and a hotpot restaurant in China. In other words, he's really busy. So how exactly is Jam going to find time to be hands-on with his new business?
“Of course, I’ve had tried everything we're selling. On top of that, I make sure that the quality can meet the market’s expectations,” Jam said confidently.
“I’ve always wanted to open a lot of stores, and I’ve never actually thought about how much money these side businesses will make. In the past, I’ve had family members and friends asking me for jobs, but I draw a line between work and my personal life. I'm also afraid that those close to me won't be able to make the distinction. But I've always hoped that outside of my main career, I can create job opportunities for those close to me and young people."