Kevin Cheng’s Wife Grace Chan Started Her Own Beauty Brand; Her First Product Are These Affordable Cotton Pads
Kevin Cheng’s 28-year-old wife Grace Chan is now an entrepreneur. With the launch of her beauty label Snow Queen, she now joins fellow Hongkong stars Charlene Choi, who owns skincare brand Enfantskin, and Charmaine Sheh, who runs cosmetics line Sh, in the beauty industry.
Snow Queen, which she started with her friend, YouTuber Sharon Yung, was launched last week and promises to use the “highest quality materials that take care of you and your skin”. First on their product line are cotton facial pads, which the brand says can help remove makeup and purify your skin at the same time. The materials for the cotton pads reportedly originate in Japan, and are manufactured in a factory in Taiwan.
According to reports, each box of 60 cotton pads retails at HK$24 (S$4.50), which works out to be about 75 cents per piece, and netizens have remarked that the wallet-friendly prices have convinced them to give Grace's product a chance.
“Not that I’m complaining, but aren’t these a little too cheap?” one netizen wondered, while another said, “I would have expected a brand that was created by a celeb to be more expensive. Can she really make money by selling cotton pads at this price?”
Others have reasoned that rather than aim for the luxury market, Grace and Sharon could very well be targeting the mass market instead, and that it could work to their advantage in the long run. They have also noted that Grace’s new business venture possibly means she is taking further steps away from her acting career.
After announcing that she was pregnant with her first child back in November 2018, Grace started cutting back on onscreen work. The 28-year-old has also confessed that she would rather have another baby at this point in her life, and that her entertainment career will take a backseat 'cos of that.
Grace and Kevin's son Rafael is now 13 months old.