Korean pop singer Chu Hwajeong (가수 추화정, 秋和政) was in town to participate in a series of promotional activities for Asia Farm Beverages. It marks a special milestone for Chu as this was her first time flying into Singapore and collaborating with Friends of Asia Farm Lawrence and Danielle on their branding activities.
Throughout the 3 full days, Chu can be seen running all around Singapore to help raise the awareness of the drink series under the brand Asia Farm. Chu and Friends of Asia Farm visited all the major supermarkets all over Singapore to film a series of video highlights to boost Asia Farm’s fame in the local market. Chu also appeared in variety programs hosted by Lawrence and Danielle which talked about the beverages Asia Farm has.
Green Leaves- a fruit juices brand under Asia Farm, particularly caught the attention of Chu. The flavours under Asia Farm’s Green Leaves series are more of South-East Asia’s tropical beverage flavours, which include Calamansi & Sour Plum, Lychee, Mango, Mixed Fruit, Sour Plum, Orange, Pineapple and Pink Guava. Their range of juices highlights the exotic flavours from Asia and at the same time refreshes the consumers’ taste bud.
Desserts are ladies best buddy. i&Joy Pudding is the dessert range by Asia Farm, which comes in 2 flavours- Mixed Fruits and Melon. After tasting the i&Joy Pudding, Danielle and Chu were both giving thumbs up for it.
In an interview with Chu, she expressed that the whole experience was very rewarding, and she felt really happy to be doing this for Asia Farm even though the day’s activities can be tormenting for her and her team. “I would love to do this again to the best of my ability. It was tiring but truly enjoyable experience.”
“I particularly like their Asia Farm Purple Tea Peach flavour drink,” said Chu. She then went on to say that the Asia Farm Purple Tea is really a niche in the market now, with the taste refreshing and unique, plus the health benefits the drink can bring to people. “It is also not so sweet.”
The finale of the trip was The Purple Evolution Music Concert held at 2mm Talent Hub, where Chu performed several of familiar Chinese songs and of course her new singles. The invited guests and fans were all in awed by her marvellous performance.
Lawrence and Danielle, who also performed several songs, including duets, at the music concert, went on to praise Chu. “She was such a professional artiste. She did not complain about the hectic schedule but delivered a superb music showcase.”
During The Purple Evolution Music Concert, Asia Farm Purple Tea was the official beverage and were served at the premise for all guests. It was such a magnificent scene when the artistes on the stage and the guests all held up their bottle of Asia Farm Purple Tea in their hands to taste the healthy beverage.
Asia Farm's next wave of The Purple Evolution will seize Asia soon.