Local artiste Lawrence Hiew show support for Asia Farm Purple Tea; The Purple Evolution arrived in China
Chengdu, China - The 100th Edition of China Food and Drinks Fair (CFDF), held from 21st to 23rd March 2019 Western China International Expo City at Chengdu has ended in great success, especially for Asia Farm Beverages.
The CFDF is the oldest, large-scale and professional exhibitions in China for manufacturers and dealers to collaborate with one another.
Asia Farm has been participating in the CFDF for few years and this year they decided to take a step further. They invited Friend of Asia Farm Lawrence Hiew over to Chengdu to help raise the marketing and brand awareness for their Asia Farm Purple Tea series, as well as their Green Leaves fruit juices series.
"We want to do something different and bigger for our next fair, and hence we use this opportunity to work with celebrity artiste Lawrence Hiew and his team to see what we can explore to attract the attention of our dealers," explained Mr Wong Loke Hsien, representative from Asia Farm (F&B).
An eye-catching light box with Lawrence and Green Leaves product was displayed at the booth. While filming for his own programs at the booth itself, many visitors were attracted to Lawrence as they instantly recognized that he was the poster model.
The main focus for Asia Farm was to let dealers have knowledge of the product, Asia Farm Purple Tea, which was already in the Singapore market.
Together with the bosses from Asia Farm, Lawrence gave out samples to visitors to try out the Purple Tea. They were also educated on the facts on Asia Farm Purple Tea and the benefits of the contents.
The highlight was when Lawrence gave out free bottles of Asia Farm Purple Tea. The walkway instantly was packed with visitors trying to win the tea away. Winners were seen drinking the Purple Tea on the spot and expressing their feedback on the taste.
Artiste Lawrence Hiew exclaimed, "The crowd was fantastic. They loved the taste of the two flavours - lemon and peach flavour. I'm sure Asia Farm Purple Tea will be well received once they enter into the market."
As the crowd's reaction was super whelming, the boss decided to throw in the other Green Leaves fruit juices into the game segment. Being the Asian's number one choice for authentic Southeast Asia taste, they have been in the China market for a while and they hope to further expand their foothold to more areas of China.
It will not be long before Asia Farm Purple Tea hit the shore of China. We will see great success and growth in their market foothold and may they continue to expand.